Marketing your business is a must if you want to attract customers. But, while running a small business, it’s not possible to afford mass mailings, billboards, ads on T.V. and Radio and few others. A budget-friendly, a bit low-cost yet effective marketing solution is what you need to get the best of returns on your investment.
A small budget if spending strategically wisely would also bring more customers.
6 Effective Inexpensive Marketing Ideas
1. Introduction to Social Media
Businesses of all sorts should get them introduced to social media because everyone nowadays has access to it. Yes, the little-paid promotion will also help you can reach a lot more to potential customers. But never underestimate the free tools present online. Create an appealing business page, encourage viewers & customers to drop a review. Keep your page updated with your pictures and videos of business products, latest services or engaging offers. Positive reviews will influence other potential customers and will bring them to you. Ensure real-time responses and updates and see the magic!
2. Website Development
The smallest of businesses to need a website to promote their stuff. Build a creative, light and attractive website, showcasing your services and products. Make sure you use the latest SEO tools for better search results. This would be greatly effective and make sure that users when the search for a product or service that you also deliver, your page would get it place higher in the search results.
Ensure that a crystal clear description of your business’s vision and goals are written on the site. Also, the ‘About Us’ page should contain all relevant info that a customer may need to contact you. Let your customers leave a review and their personal opinions & suggestions.
3. Partnering with other Businesses
Unity works wonder sometimes and business partnerships also. Team up with some local businesses around you, so that they promote your business and vice-versa. You can get each other’s e-mail lists or team up each other’s product to offer great combos.
It is known that you won’t team up with your competitor, neither are we asking you to do this. But do find a business selling products or services that are relatable to that of yours. Like a sandwich shop can always hook up with an ice-cream parlor, because who doesn’t want dessert after a good meal!
4. Vehicle’s Exterior Transformation
If you use a vehicle to help with your business, do considering it change from old dull look to a creative one which would serve as your business ad. Vehicle branding proves to be very effective between customers and make sure you do it right. Design it creatively, be it with paint or vinyl-wrap. Put all relevant contact info of your business smartly onto the body of the vehicle.
5. Sidewalk Signs & Local Media
Put up signs or small boards nearby your business hub to attract the pedestrians walking by. Include your inventory and creativity and pedestrians for sure would stop to have a glimpse of the board.
You can also try engaging the local media to cover up your business ideas. Interacting with local reporters, few media releases would work. Promotional things would cost you, so try to put something unique which media covers for free and you get positive publicity.
6. Engaging Existing Customers
You surely have few customers. Marketing to them would make them loyal customers. Ask for their e-mail so that you can occasionally send them updates, news and coupons! Make them remember you and come back to you often. You can also offer an incentive to these customers and initiate a referral program.